PRIVACY & COOKIES

Matilda Goad Ltd are committed to protecting and respecting your privacy.

This policy (together with our terms of use and any other documents referred to on it) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us.  Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it. By visiting https://matildagoad.com you are accepting and consenting to the practices described in this policy.

For the purpose of the Data Protection Act 1998 (the Act), the data controller is Matilda Goad Ltd of Unit 15, Tay Building, 2A Wrentham Avenue, NW10 3HA

Information we may collect from you

We may collect and process the following data about you:

  • Information you give us. You may give us information about you by filling in forms on our site matildagoad.com or by corresponding with us by phone, e-mail or otherwise. This includes information you provide when you register to use our site, subscribe to our service, search for a product, place an order on our site, participate social media functions on our site, enter a competition, promotion or survey, when you report a problem with our site. The information you give us may include your name, address, e-mail address and phone number, financial and credit card information, personal description and photograph.

  • Information we collect about you. With regard to each of your visits to our site we may automatically collect the following information:

  • technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform;

  • information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from our site (including date and time); products you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page and any phone number used to call our customer service number.

  • Information we receive from other sources. We may receive information about you from third parties including, for example; business partners, sub-contractors in technical, payment and delivery services, advertising networks, analytics providers, search information providers, credit reference agencies.

We use information held about you in the following ways:

Information you give to us. We will use this information:

  • to carry out our obligations arising from any contracts entered into between you and us and to provide you with the information, products and services that you request from us;

  • to provide you with information about other goods and services we offer that are similar to those that you have already purchased or enquired about;

  • to provide you, or permit selected third parties to provide you, with information about goods or services we feel may interest you. If you are an existing customer, we will only contact you by electronic means (e-mail or SMS) with information about goods and services similar to those which were the subject of a previous sale or negotiations of a sale to you. If you are a new customer, and where we permit selected third parties to use your data, we (or they) will contact you by electronic means only if you have consented to this. If you do not want us to use your data in this way, or to pass your details on to third parties for marketing purposes, please tick the relevant box situated on the form on which we collect your data (the order form OR registration form);

  • to notify you about changes to our service;

  • to ensure that content from our site is presented in the most effective manner for you and for your computer.

Information we collect about you. We will use this information:

  • to administer our site and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;

  • to improve our site to ensure that content is presented in the most effective manner for you and for your computer;

  • to allow you to participate in interactive features of our service, when you choose to do so;

  • as part of our efforts to keep our site safe and secure;

  • to measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you;

  • to make suggestions and recommendations to you and other users of our site about goods or services that may interest you or them.

Information we receive from other sources. We may combine this information with information you give to us and information we collect about you. We may us this information and the combined information for the purposes set out above (depending on the types of information we receive).

 

    Cookies

    Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. For detailed information on the cookies we use and the purposes for which we use them see our Cookie policy.

    A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.

    We use the following cookies to optimise your experience on our Site and to provide our services.

    Cookies Necessary for the Functioning of the Store

    Name Function
    _ab Used in connection with access to admin.
    _secure_session_id Used in connection with navigation through a storefront.
    cart Used in connection with shopping cart.
    cart_sig Used in connection with checkout.
    cart_ts Used in connection with checkout.
    checkout_token Used in connection with checkout.
    secret Used in connection with checkout.
    secure_customer_sig Used in connection with customer login.
    storefront_digest Used in connection with customer login.
    _shopify_u Used to facilitate updating customer account information.

     

    Reporting and Analytics

    Name Function
    _tracking_consent Tracking preferences.
    _landing_page Track landing pages
    _orig_referrer Track landing pages
    _s Shopify analytics.
    _shopify_fs Shopify analytics.
    _shopify_s Shopify analytics.
    _shopify_sa_p Shopify analytics relating to marketing & referrals.
    _shopify_sa_t Shopify analytics relating to marketing & referrals.
    _shopify_y Shopify analytics.
    _y Shopify analytics.

     

    The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

    You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

    Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. 

     

    Disclosure of your information

    We may share your information with selected third parties including:

    • Business partners, suppliers and sub-contractors for the performance of any contract we enter into with (them or) you.

    • Analytics and search engine providers that assist us in the improvement and optimisation of our site.

    We may disclose your personal information to third parties:

    • In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets.

    • If Matilda Goad Ltd assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets.

    • If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our terms of use and other agreements; or to protect the rights, property, or safety of Matilda Goad Ltd, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

    Where we store your personal data

    The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area ("EEA"). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. Such staff maybe engaged in, among other things, the fulfilment of your order, the processing of your payment details and the provision of support services. By submitting your personal data, you agree to this transfer, storing or processing. Matilda Goad Ltd will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

    All information you provide to us is stored on our secure servers. Any payment transactions will be encrypted using SSL technology. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

    Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

    Your rights

    You have the right to ask us not to process your personal data for marketing purposes. We will usually inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data.  You can also exercise the right at any time by contacting us at info@matildagoad.com.

    Our site may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates.  If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies.  Please check these policies before you submit any personal data to these websites.

    Access to information

    The Freedom of Information Act gives you the right to access information held about you. Your right of access can be exercised in accordance with The Act. Any access request may be subject to a fee of ÂŁ10 to meet our costs in providing you with details of the information we hold about you.

    Changes to our privacy policy

    Any changes we may make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by e-mail. Please check back frequently to see any updates or changes to our privacy policy.

    Contact

    Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to info@matildagoad.com

    Affiliate Statement

    In our monthly mailer, The Dispatch, as well as on some of Matilda's Instagram stories, we love to share tips, tricks and products we've found along the way to our readers and followers. We only ever post hand-picked products we truly love and are not paid to include the homewares we write about.

    That said, from time to time we use affiliate links, from which we earn a small commission if you purchase the product through the link provided - this is at no extra cost to you. For further info about the affiliate sites we use, visit Skimlinks or RewardStyle.

    How it works: When you click through a link in our Mailer or Instagram that goes to an affiliate retailer, the URL will recognise that you have come from The Dispatch. If you then love and choose to purchase the product, we may earn a small commission. We carefully hand-pick all of the products, and make sure to support smaller independent brands who aren’t involved in affiliate programmes alongside any affiliate retailers.

    If you have any other questions about our affiliate links, please email us at info@matildagoad.com.

     Ethical Marketing

    We are committed to conducting our marketing activities with integrity, transparency, and respect for our customers, employees, and the wider community. Our Ethical Marketing policy outlines the principles and guidelines that govern our marketing practices:

    • Honesty and Transparency: We will always communicate honestly and transparently with our customers, providing accurate and truthful information about our products, services, and brand. We will avoid misleading or deceptive marketing tactics and ensure that all marketing communications are clear, understandable, and free from ambiguity.

    • Respect for Privacy: We will respect the privacy and confidentiality of our customers' personal information. We will handle customer data responsibly and in accordance with applicable privacy laws and regulations. We will obtain consent before collecting, using, or sharing personal data for marketing purposes and will provide customers with the option to opt out of marketing communications.

    • Fairness and Equality: We will ensure that our marketing practices are fair, inclusive, and free from discrimination. We will not engage in any marketing activities that promote or perpetuate stereotypes, bias, or discrimination based on factors such as race, gender, ethnicity, religion, sexual orientation, disability, or age. We will strive to represent diversity and inclusion in our marketing materials and campaigns.

    • Social Responsibility: We will support causes and initiatives that align with our values. We will strive to minimise the environmental impact of our marketing activities and adopt sustainable practices wherever possible.

    • Authenticity and Integrity: We will maintain the authenticity and integrity of our brand in all marketing communications. We will accurately represent our products, services, and brand values, avoiding exaggerated claims or false promises. 

    • Compliance with Laws and Regulations: We will comply with all applicable laws, regulations, and industry standards governing marketing practices. We will stay informed about legal requirements related to marketing, including consumer protection laws, advertising standards, data protection regulations, and anti-spam legislation, and ensure that our marketing activities adhere to these requirements.

    • Continuous Improvement: We will regularly review and evaluate our marketing practices to ensure that they align with our principles and meet the highest standards of integrity and responsibility. 

    By adhering to the principles outlined in this ethical marketing policy, we reaffirm our commitment to ethical conduct, accountability, and social responsibility in all aspects of our marketing activities.